All Case Studies
Digital PR
Link Building
Brand Authority
Post Office Limited
Financial Services / Insurance
9.3M+
Audience Reach
1,400+
Placements
7
Campaigns
260+
Target Publications Found
The Challenge
Post Office's backlink profile was predominantly made up of low-value directory links. To rank for competitive insurance terms, a significant uplift in domain authority through earned media was required.
The Strategy
Directed 7 data-led Digital PR campaigns over 6 months based on seasonal and social trends. Each campaign was designed to generate earned media in high-authority publications relevant to insurance and financial services.
SEO Tactics Used
- 1Campaign ideation based on seasonal news cycles and social trend data
- 2Journalist research and bespoke pitch creation per publication type
- 3Coverage booking tracking with CoverageBook
- 4Backlink profile monitoring via Ahrefs pre/post campaign
- 5Competitor backlink gap analysis uncovering 260+ target publications
- 6Agency briefing and output QA for each campaign
Key Takeaways
- →Seasonal timing dramatically increases coverage rates for consumer-facing brands.
- →Data-led stories outperform opinion pieces for national media placements.
- →A competitive backlink gap analysis is the most efficient way to build a quality target list.
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