SEO Strategist.
Digital Innovator. Former Founder.

Key Achievements

• Built a top, middle and bottom content cluster for cruise insurance, increasing keyword visibility from 0 to 193 ranking keywords within 6 months while protecting the no 1 product page and avoiding cannibalisation.
• Directed agency relationships and delivered 7 digital PR campaigns over 6 months, securing 9.3M + audience reach and 1,400+ national and regional placements, significantly strengthening our backlink profile and supporting SEO performance for priority landing pages.
• Engineered a competitive backlink gap analysis to reverse-engineer rival acquisition tactics, uncovering a 260+ golden publication list to erode competitor search dominance systematically.

Key Achievements

• Implemented a local SEO strategy, resulting in a 20% increase in sessions within 2 months
• Leveraged SEMrush to identify and exploit keyword opportunities, resulting in a 27% increase in organic traffic

Key Achievements

• Implemented strategic keyword analysis techniques, maintaining 96% click-through rates while paid search terms were paused.
• Led keyword research and content gap analysis for Johnnie Walker Prince Street, resulting in a 75% increase in ticket sales.
• Collaborated with the PPC team on a cross-functional campaign to absorb brand traffic, leading to a £5,000 savings in ad budget.
• Enhanced Guardian jobs' existing content with intent-focused and data-backed keywords, leading to 75% more page views than in the previous 3 years.
• Collaborated closely with the audio team to develop and produce a captivating radio ad for McCain's air fryer recipe page on Alexa, resulting in a 30% increase in page visits and engagement.
• Enhanced tracking of physical store traffic through the implementation of a local SEO strategy, resulting in a 40% increase in footfall to brick-and-mortar locations.
• Collaborated with cross-functional teams to ensure a seamless transition during the subdomain migration process, reducing downtime by 25% and minimising impact on user experience.
• Implemented a monthly reporting process on Audi for key stakeholders, including C-suite executives, which led to a 10% improvement in overall site visibility and a 5% increase in conversion rates.
• Implemented efficient project management techniques to streamline workflow processes, resulting in a 20% reduction in turnaround time for all deliverables.
• Led comprehensive analysis of Guardian UK website's market opportunity, identifying untapped customer segments and developing a targeted value proposition, resulting in a 100% increase in their SEO investment.
• Implemented data-driven link-building campaigns that increased high-quality backlinks by 50%, boosting domain authority and driving more targeted traffic to EV pages.

Key Achievements

• Winner: Destination Management Award (Africa), World Luxury Awards 2022.
• Managed a team of 4 and secured partnerships with Domino’s Pizza Nigeria and Coca-Cola Niger
• Created the Lotus Travel Summit, a roundtable for travel agents and travel providers to integrate and secure opportunities.
• Created the ‘jumpstart your side hustle’ series training over 300 individuals in various skills following the impact of COVID-19.