Bridging Search Data
& Business Growth
SEO STRATEGIST & DIGITAL INNOVATOR with 4+ years of experience across agency and in-house environments. I prioritise business impact and customer value above all else.
Content Growth
+300%
Market Reach
Global
Bridging Search Data & Business Growth
SEO STRATEGIST & DIGITAL INNOVATOR with 4+ years of experience across agency and in-house environments. As a former founder of an award-winning travel brand, I prioritise business impact and customer value above all else — bridging complex search data and actionable growth strategies.
+0%
Organic Growth
0+
Projects Delivered
0+
Industries Served
0M+
Audience Reach
What I Deliver
From technical foundations to high-reach PR campaigns, every service is designed to create measurable business impact.
Technical SEO
Architecting search-ready foundations with crawlability audits, Core Web Vitals, schema markup and migration strategy.
Content Strategy
Building content clusters that protect product pages, target intent, and drive visibility from top to bottom of funnel.
Growth Marketing
Holistic cross-channel strategies combining organic, paid and PR to maximise sustainable brand growth.
AI & Automation
Leveraging AI to build scalable SEO workflows, identify search trend shifts, and automate reporting.
Digital PR & Link Building
Data-driven campaigns securing high-quality backlinks, national media placements and domain authority growth.
SEO Audits
Comprehensive technical and on-page audits that uncover quick wins and long-term opportunity roadmaps.
Featured In & Speaking
Sharing SEO insights, mentoring talent, and contributing to the global search community.
Search n Stuff
How SEOs Are Managing Burnout
Moz
Networking as an Introvert
Women in Tech SEO
Interview with Nofisat Tolu Dopemu
Women in Tech SEO
WTS Newsletter Issue 50
APAC Search Awards
Judging Panels
Enthuse
Fundraising for Women's Aid
YouTube
Digital PR & SEO Insights
Featured
Industry Recognition
Moz London
Moz London 2025 Highlights
Moz London
Industry Networking at Moz London
BrightonSEO
BrightonSEO 2025 Sessions
BrightonSEO
Expert Insights at BrightonSEO
Impact-Driven Results
Real campaigns, real numbers. Every project is built around business value and measurable outcomes.
Driving Cruise Insurance Visibility
Challenge
Post Office's cruise insurance product page ranked for zero keywords. A new content initiative was needed — but without cannibalising the existing high-performing product page which drove direct conversions.
Strategy
Built a structured content cluster using a top-middle-bottom funnel approach. Informational content at the top captured awareness-stage queries, middle-funnel pages addressed comparison intent, and the product page was preserved for transactional queries via careful internal linking and canonical strategy.
193
Keywords Ranking
0
Starting Keywords
6 Months
Timeframe
0
Cannibalisation Events
Scaling Authority via Digital PR
Challenge
Post Office's backlink profile was predominantly made up of low-value directory links. To rank for competitive insurance terms, a significant uplift in domain authority through earned media was required.
Strategy
Directed 7 data-led Digital PR campaigns over 6 months based on seasonal and social trends. Each campaign was designed to generate earned media in high-authority publications relevant to insurance and financial services.
9.3M+
Audience Reach
1,400+
Placements
7
Campaigns
260+
Target Publications Found
Boosting Ticket Sales via Intent SEO
Challenge
Johnnie Walker's Prince Street location needed to drive awareness and ticket sales through organic search. The brand's search presence was dominated by product pages rather than experience-led content.
Strategy
Conducted deep keyword research to identify purchase-intent and experience-led queries being missed. Developed content that met potential visitors at different stages of their search journey.
+75%
Ticket Sales
12+
Content Gaps Addressed
Optimizing Media Content for Intent
Challenge
Underperforming jobs content failing to capture intent-driven search demand. Intent mismatch and thin keyword coverage meant pages were poorly positioned despite the site's significant domain authority.
Strategy
Enhanced existing content with intent-focused, data-backed keywords and structural SEO. Improved internal linking to pass authority from the main site to jobs section.
+75%
Page Views
3-Year Best
Benchmark
+100%
SEO Investment
Latest Content
Practical SEO insights from real campaigns — no fluff, just actionable strategy.
Networking for Introverts: It Doesn't Have to Be Draining
Lessons from Dale Carnegie and my own experience attending conferences as an introvert. Networking doesn't mean working the room.
WTS London 2024: Agentic AI, Storytelling, and Discovery
Key takeaways from the Women in Tech SEO conference in London, featuring insights on Agentic AI, data storytelling, and the future of search.
Why 'Free PR' Isn't Really Free: A Marketer's Take on UGC
Realizing that free PR is often a clever marketing persuasion technique. How UGC reviews boost brand visibility and trust signals.
Ready to Grow Your Organic Presence?
Whether you need a full SEO strategy, a technical audit, or a Digital PR campaign — let's talk about what growth looks like for your brand.